Principal: Keith L. Crawford

Keith Crawford founded Valley Strategic Partners in 2016 to bring high-level financial and strategic expertise to the winegrowing and winemaking industry. Recognizing the specific industry structure and dynamics of the wine industry, VSP was formed as an offshoot to the Loftin Group, LLC, a managerial consulting practice focusing in financial management consulting, strategic planning, and in disaster preparedness & recovery.

Since March 2007, he has also held the positions of Chief Financial Officer of The Idea Village, Krewe Eyewear, Peter Mayer Advertising, Inc. and rescue Dog Wines in either fractional or full-time roles.

Prior to this, Keith held many financial management roles with Eli Lilly and Company in Indianapolis, In. ranging from controllership roles in the Company’s R&D function to management consulting roles within the Company’s Internal Audit organization.

A New Orleans native, Keith received his BA from Louisiana State University in 1987 and MBA in 1991 from Tulane University’s A.B. Freeman School of Business.